Website Design & Development
Your website is the one salesperson that works every hour of the year. I build fast, accessible, search-ready sites that load quickly and give visitors something obvious to do.
Most business sites are slow because of what was added after launch, not because of how they were built. So performance here is a budget agreed up front and held to, rather than an optimisation pass at the end.
What you get
- Fast as a constraint, not a phaseA performance budget set before the design, and enforced at build. Speed is far cheaper to keep than to retrofit.
- Search-ready from the first commitSemantic HTML, clean heading structure, real metadata, valid structured data, XML sitemap and canonical URLs — not a plugin bolted on later.
- Accessible by defaultKeyboard navigation, sensible contrast, alt text, focus states and screen-reader labelling. It widens your audience and it is increasingly the legal floor.
- Built to convertOne clear next step per page, forms that explain their errors, and social proof where the hesitation actually happens.
- Editable without meA CMS if you want to write, plain files if you would rather not. Either way you are not paying a retainer to change a phone number.
My Website Design & Development process
Structure before styling
Who the page is for, what it must get them to do, and what has to be on it. Content structure first, visuals second.
Design the key pages
High-fidelity for the templates that matter, in your brand. Iterated in design, where changes are cheap.
Build to the budget
Semantic, accessible markup with performance and accessibility checked on every build rather than at the end.
Wire up measurement
Analytics, Search Console, sitemap submission, structured data validation, and conversion tracking that matches how you actually count a lead.
Launch and tune
Deploy, verify Core Web Vitals on real devices, then adjust against real visitor behaviour rather than assumptions.
Tools I use for this
Chosen per project against your constraints and budget — never one stack forced onto every problem.
Questions I get asked about this
Do I need to supply the copy and the images?
Not necessarily, but the more you bring the better it will be. Nobody knows your customers' objections as well as the person who answers them all day. Usually the effective split is that you supply the raw material — what you sell, what people ask, what has closed deals — and I structure and write it into pages. For photography, real pictures of your work outperform stock almost every time; where there is genuinely nothing to shoot, I will use licensed images or design around not having any.
Will I be able to edit it, or do I need a developer for every change?
That is a decision we make at the start, and both answers are legitimate. If you intend to publish regularly, I fit a CMS so you write in a normal editor and nothing about the layout can be broken by accident. If the site is a handful of pages that change twice a year, a CMS is overhead you would be maintaining for nothing, and plain files are cheaper and faster. What I avoid is the middle case: a site only I can update.
How do you actually make it load fast?
Mostly by not shipping things. Google measures three Core Web Vitals and each has a different cause. LCP, how long the main content takes to appear, is usually fixed by serving pre-rendered HTML instead of making the browser assemble the page, and by sizing and compressing images into WebP or AVIF. INP, how quickly the page responds to a tap, is fixed by cutting JavaScript — every third-party script competes for the same main thread. CLS, content jumping around as it loads, is fixed by reserving space for images, ads and embeds before they arrive. Worth noting that INP replaced FID in 2024, and a good deal of advice still circulating optimises for the retired metric. Beyond the three, it is a CDN, sensible cache headers, and declining the tag managers, chat widgets and font loaders that quietly cost whole seconds. I test on a mid-range phone over mobile data rather than a desktop on office broadband, because that is where your visitors actually are.
Do you handle hosting and the domain?
I set both up and I put them in your name. Hosting on your own account with your own card is a boring detail that matters enormously the day you want to move, redesign, or work with somebody else — a site hosted on a contractor's account is a hostage situation waiting to happen, even a friendly one. I will recommend a host that suits the site's traffic and budget, configure DNS and TLS, and hand over the credentials.
Launch a site that earns its place
Send me your current site or a description of the one you need. You will get a straight read on what is worth fixing and what is worth rebuilding.
Start with a free discovery call